GIVE YOUR ONLINE MERCHANTS MORE DIRECT, AND MORE DYNAMIC, CONTROL OVER YOUR ENTIRE MERCHANDISING PROCESS

Online merchants have to get select inventory out of the warehouse and into customers’ hands as quickly and profitably as possible. Even faced with customers’ fickle demands, they need to promote and sell the right items to the right prospects at the right time. Yet relying on IT for every change makes fast, dynamic and targeted merchandising extremely difficult — if not impossible.

ATG Merchandising puts the power and control of the merchandising process where it belongs — in the hands of merchandising professionals. They now have a single source for managing catalogs, products, search facets, promotions, pricing, coupons, and special offers, enabling merchants to quickly connect shoppers with the items most likely to interest them. ATG Merchandising lets merchants themselves manage Web content easily and efficiently to differentiate from their competition and maximize margins.

With ATG Merchandising, you'll:

EFFICIENTLY PERFORM ESSENTIAL MERCHANDISING OPERATIONS,
all managed in an easy-to-use, Web based interface.

• Edit attributes such as product descriptions, graphic images, and prices.
  
  
• Use hierarchical catalog views to easily browse and adjust catalog structure and elements.
  
  
• Add and remove catalog items, SKUs, or entire catalog structures and easily update information by size, color, or other product attribute.
  
  
• Employ multi-edit features to make similar edits on multiple catalog entries simultaneously, streamlining content updates.
  
  
• Implement and manage cross-sell and up-sell items and images.
  
  
• Set up special promotions driven by flexible and dynamic criteria, including customer demographics, purchase history, items recently bought, inventory available, and much more.
  
  
• Manage coupons, gift certificates, and price lists with multiple price types (by volume, SKU, custom price lists).
  
  
• Integrate data from any back-end systems, such as inventory levels, for easy access to helpful information within your merchandising application.

GET THE RIGHT ITEMS IN FRONT OF THE RIGHT CUSTOMERS, MORE QUICKLY,
by extending your searchandising initiatives beyond the search function, to your entire Web store. Encourage customers to drill down into your site, based on relevant attributes, to find items they may not have even known they were looking for. Customers will navigate your site in deeper, faster, more relevant ways.

• Create customized facets throughout your site to display products that fit dynamic combinations of characteristics (season, size, price range, upcoming event, brand, etc.).
  
  
• Implement global facets to appear consistently across the site, or customize them by category, product, or site section.
  
  
• Determine the ideal criteria and display for each facet.
  
  
• Generate changes on the fly to continually provide the best, most enticing customer experience.

ENSURE PROPER REVIEW AND APPROVAL PROCESSES,
and optimize your create-to-deploy cycles. ATG Merchandising ensures that the right catalog updates are made and have been reviewed and approved by the all right people, eliminating what is often a cumbersome and time consuming review and approval process.

• Use out-of-the-box standard task workflow to create, edit, and deploy new content.
  
  
• Easily adjust workflow rules to match your own processes.
  
  
• Use a single Web content repository that spans your organization to ensure consistent branding, pricing, and product information.
  
  
• Rely on roles-based access control to improve accuracy and decrease content development times by showing each employee just the information they need to see, and providing the appropriate edit/update authority for each user.